Ecological issues are of increasing concern to businesses and individuals the world over, and pollution from automobile use is one of the most prominent and significant sources of ecological problems, and this has several implications for Carcraft's business. Although Carcraft does not produce cars or in any other way contribute directly to pollution, the service provided by the company necessarily encourages driving, and could possibly add cars to the road by making it easier for inexperienced drivers to gain confidence and decide to drive more regularly. As this could have a negative ecological impact on local areas and the world at large, Carcraft should balance this by encouraging the use of hybrids and other vehicles that use less fossil fuels and produce lower volumes of cleaner emissions,...

Marketing efforts in these areas will both live up to ethical principles of encouraging responsibility and ecological health while also promoting the company's image as environmentally friendly. Carcraft's own fleet should be of hybrid or electric cars, as well, so when learners/customers do not provide their own vehicles they are learning in a more socially responsible manner.
Proper attention to social issues will make corporate social responsibility easily achieved by Carcraft. operational as well as marketing aspects of the company will be tailored to an awareness of such issues.

References

BBC. (2012). Economy tracker. Accessed 8 March 2012.

http://www.bbc.co.uk/news/10604117

Palmer, . (2009).